Preparing for the next normal in business resiliency


The world will look quite unfamiliar when we emerge from this global pandemic. With an uncertain future, businesses should consider an agile infrastructure to prepare for a radically different reality than the one we had known, which many are paraphrasing as “the next normal”.

Before the arrival of COVID-19, businesses and digital transformation were already pushed to manage change and make decisions quickly. The pandemic only vastly intensified those situations. Organisations of all sizes are experiencing the pressure to fit their business models to changing requirements. This rapid, radical change will not be temporary — globalisation, automation, and analytics continue to fuel its acceleration.

In simple terms, business agility refers to an organisation's adaptability to a changing environment through its flexibility and proficiency. Creating order and surviving in this uncertain, complex world drive many businesses to embrace agility at a bigger scale. Changing customer behaviours driving in-person actions to the background as remote and digital interactions take centre stage makes maintaining existing connections crucial to your organisation's economic well-being.


Agility refers to instilling dexterity across your teams, technology stack, and processes that form the entirety of your organisation. COVID-19 has prompted many businesses to change their practices and policies to adjust to current challenges. The key to adapting to customer needs is by restructuring your resources, IT, and operational systems to form a cross-functional, customer-focused network that pivots easily when circumstances change. The pandemic has made it clear that these agility fundamentals must be applied across the whole organisation, even if most of the change is, to some levels, tied to technical enablement. Adapting varying business models at pace is going to be a main differentiator in moving forward and set apart those that have these structures in place to be continuously transformative, and those that do not. True organisational flexibility and modularity will be considered over just keeping the lights on. Businesses will modify their organisational structures and decision-making formats to provide new options for rapid changes when faced with extreme events.


Some important questions to ask ourselves are “What does my business need to continue operating effectively?”, “How could we keep our staff safe and ensure operational continuity?”, and “What are the lessons we must learn to thrive through the current pandemic and future crises?”.

Many organisations carry out disaster recovery planning for instances such as a flood, fire, or earthquake. Yet not all have an action plan for a global pandemic that confined nearly the entire global population to immensely restricted movement. Business agility and resilience come from not only mitigating recovery but also preparing for the unforeseen or unpredictable. Businesses of all sizes are at different stages in their effort to push forward. The journey is complex and distinctive as we progress through it and beyond. Combining human-led and technology-focused strategies, businesses could create a framework that sets the pathway to building short and long-term resilient business agility.


During disruptive times, operational change is unavoidable yet hard to predict. If vital departments such as finance are inoperable, it could set a domino effect across other operational processes. A large part of the strategy to build new business agility to empower employees, organisations should adopt innovative use of technologies. By reviewing how to improve resilience in where and how employees work with technology, it creates a bank of experience that will prepare the organisation for future optimum performance under crisis.


Adversity can make us stronger. Although achieving complete resiliency is extremely hard, risks change, and situations dynamically evolve. Businesses that invest time to equip their organisation capabilities with both human and technology-centred solutions will better withstand a potential second pandemic wave or other crises. This combined with behavioural shifts and consistent practice will lead to a stronger, more resilient workforce.

Our commitment to supporting businesses and communities to rebuild for a new future focuses on addressing your current business requirements by utilising existing IT resources and aligning with long-term objectives. If you like to find out more, contact us today for a discovery call.

Strategy Cloud